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Advice Topic: Networking

Working the Room

At some point in your graduate career, you will have the opportunity to mingle with others informally at conferences, departmental colloquia, social hours, and other events — it’s inevitable. If you find these situations uncomfortable, you’re not alone. Read on to learn how to “work a room” with confidence, poise and style. The result could be identifying contacts and information that can help you reach your goals.

Getting ready

Attend as many receptions and networking events as possible so you can practice working a room before it really counts. Make or order some business cards to distribute at the event. Prior to an event, collect information about it and the venue. Brush up on your current events so you sound intelligent and well-rounded; web surfing can be an easy way to do this. Prepare a short personal script so you can confidently introduce yourself — without sounding “scripted.” Consider writing a 10-second and a 60-second summary of your teaching and/or research so that you can speak about it confidently and consistently.

Looking good

Dress appropriately for the occasion. If you’re not sure what to wear, ask a colleague or check the event website for attire instructions and photos from previous events — or, err on the side of safety by dressing up more rather than less. Try to limit how much stuff you bring. For example, you don’t want your backpack to fall off your shoulder and spill wine all over somebody. Write and display your name tag clearly.

Managing the munchies

Remember, your main goal is to make contacts. Don’t camp out at the refreshment or beverage table. Think small — stick with small foods that are easy to eat, limit your plate to a small amount of food, take small bites and drink alcohol in moderation. Try to leave your right hand free and dry so you can shake hands; you might even consider keeping a napkin in your pocket so you can periodically clean and dry your hands.

Jumping in

If you don’t want to look like a loner, make eye contact with somebody in a group that includes a familiar face or a group with a physical gap. Approach the group and then, as appropriate, shake hands firmly, introduce yourself in one to two sentences at most, and start short conversations about non-controversial topics. If it becomes clear a group doesn’t want to include you, don’t take it personally. Find another group, start your own by finding other individuals who are wandering aimlessly, or make conversation with somebody at the refreshment table. Remember that a positive, confident attitude goes a long way in social situations!

Keeping it going

After introductions and “small talk,” what next? Discuss commonalities you share with other group members. Perhaps you belong to the same organization, went to the same school and so on. Ask others to talk about their research, job, career path, or workplace; most people enjoy talking about themselves. Once a connection has been developed, you can ask for academic advice, career tips or referrals to other contacts. It’s best not to ask directly for jobs because doing so tends to make others uncomfortable. Focus on the conversation, but don’t monopolize it, one-up people or invade others’ personal space. Be sure to welcome and introduce others who approach your group.

Breaking out

When you’re ready to exit a group, ask for business cards and distribute yours, as appropriate. Express appreciation for the conversation, and excuse yourself. Visit the refreshment table, approach another group, or call it a night.

Bringing it home

The event is not over when it’s over! After the event while the experience is still fresh in your mind, jot down informal notes about the people you met so you’ll remember their names, titles, and stories. Follow through with any promises you made to those with whom you interacted. If appropriate, send a thank-you note to the event host.

Last-minute tips

Be sure to silence your cell phone. Take some breath mints. If you make a mistake, don’t get rattled; laugh about it, learn from the situation and move on. Most importantly — be friendly, sincere, genuine, confident and interested in others.

References

Ryan, R. (2005). Soaring on your strengths. Toronto: Penguin.

Thompson, K., & Wein, T. I. (2005). Speak up, shake hands, and smile. The Chronicle of Higher Education. http://chronicle.com/jobs/2005/09/2005093001c.htm

Zupek, R. (2007). The worst way to shake hands. http://edition.cnn.com/2007/LIVING/worklife/11/05/cb.hand.shake/index.html

by Briana K. Randall, associate director, UW Career Center

Strategies to take your research to market impact

In May 2020, the Office of Postdoctoral Affairs and UW CoMotion co-hosted a virtual professional development event focused on helping postdocs explore ways to commercialize your research products (check out the full recording). Four scientists in various entrepreneurial stages shared their insights on how to effectively take their research from discovery to market. 

Briefly, there are four major paths of research distribution: license innovation to an existing company or a new start-up, building an internal business at UW, and open distribution. Prior to making any decisions, consider the implications of each path, including risk, personal commitment, types of financial return, degree of control, and your ability to achieve success and independence. UW CoMotion provides guidance on innovation training, IP advising, protection & licensing, start-ups & incubator, funding & partnerships. You can always schedule an appointment to discuss which path works best for you.
Here, we summarize three strategies to assist you as you consider commercializing your research efforts.

Assess your interest and values. Are you interested in teamwork, creating a business model, or understanding the market demand of a certain product? Do you value the market impact of your research product and have a desire to start a business? Starting a company involves more than one person – you will need to collaborate and share similar values and goals with your partner (or partners). The ultimate goal of commercialization is to turn your research into a product with market value and make a difference! Spend time discussing common values, goals, and expectations. Remember, there’s no single path to success. Your goal is to create a product that has an impact – commit to a plan, but be willing to modify your path as you move through different stages of product and company development. Check out the 10 simple rules to commercialize scientific research.

Identify your support network. At the OPA, we strongly encourage you to build a mentoring team, regardless of your career aspirations. You need a support network of people who can assist you in different ways. This is particularly important on the pathway to commercialization, as you will end up needing to learn from experts in the business, legal, and industrial sectors. If your mentors are all from your academic life, you might consider branching out. Both Life Science Washington and UW CoMotion offer mentoring programs.

Time management and planning. Starting a business will feel daunting, and you will find yourself juggling among many unfamiliar responsibilities. Time management and planning are critical to making sure you are on track. There are time-sensitive steps (e.g., finding co-founders) that you need to accomplish as early as possible. You will likely need to acquaint yourself with new knowledge outside of your specific area of expertise, and you’ll need to build a collaborative team to accomplish your goals. These all demand your time and effort, which will feel increasingly constrained as you move your product and ideas from the bench to business. Check out tips on time management for start-up founders.

Last but not least, engaging in the entrepreneurial process has many benefits to your career development. For example, you will learn how to do translational research, tell a story about your research, and communicate to a diverse audience. You will also have the opportunity to expand your network as you explore the potential market impact of your research. It’s an exciting opportunity to fully apply all of the skills you developed during your graduate and postdoctoral research. 

Career advice during COVID-19

As we anxiously await the termination of our current Stay Home, Stay Healthy order, the realities of a changed work environment and altered research expectations have clearly hit home. In recent weeks, we’ve heard of the dire predictions of budget shortfalls – within the School of Medicine, across the UW campus, and within our community. Unfortunately, the financial impact of our Stay Home, Stay Healthy won’t be fully realized for a number of months, if not years. More importantly, it will be quite a while before we return to an environment even remotely resembling our pre-COVID memories, especially as it relates to our research setting and UW in general.

Just as the full budget implications are currently unknown, the COVID-19-related impact upon future job prospects is also unclear. Recruitment for many positions, both inside and outside of academia, has been put on hold, at least temporarily. In fact, even what a ‘workplace’ constitutes (offices, shared spaces, flexible work-from-home policies, etc.), will likely be different in the coming months and years. However, while it’s not comforting at the moment, please trust that not far into the future, the draw for highly trained scientists and researchers will return. Your experience as a UW postdoctoral fellow will prepare you for these jobs. You need to make sure that when the time comes, you are ready to be successful.
We encourage you to acknowledge the uncertainty and stress associated with the current situation. However, if you’re able, temporarily place your negative feelings aside and consider the following steps in planning for your future.

  • Reflect: Take a moment to assess where you are and where you want to go. Review and update your Individualized Development Plan (IDP) – or create one if you don’t already have one (see myIDP, ImaginePhD, and OPA’s framing questions). Assess your current skill set and determine how you’re going to fill any gaps as you prepare for your next career stage. Once you’ve updated your IDP, be sure to have a discussion with your mentor team to get support, guidance, and advice.
  • Prepare: Whether you expect to pursue a non-academic or academic career, you’ll need to prepare a resume or curriculum vitae. In addition, you may be asked for additional application materials (e.g., a cover letter, writing samples, teaching & research statements, etc.). Take the time now to create or update these documents and ask your peers and mentors for constructive feedback. Also, consider polishing your supporting materials so you’re ready to simply tailor them for specific job opportunities in the future.
  • Network: Reach out to your mentors and peers to learn about different career options. Allocate some time to update your LinkedIn profile, and then connect with peers at different companies and employment sectors. Remember, all it takes is a shared experience to be virtually connected (e.g., connected to a common person, attended the same graduate institution, have a shared interest in a topic area, etc.) – then it’s up to you to make the first request to connect. Once virtually connected, start a conversation to learn more about their career path and their current job (e.g., an informational interview). This expanded network will be extremely helpful when you formally enter the job market.
  • Focus on your development: In addition to resources listed on the UW Office of Postdoctoral Affairs, many of our peers have made their career and professional development resources available to the broader postdoc community. We will be highlighting some of these in the coming months. In the meantime, feel free to explore:

We understand that now is an unprecedented and difficult time. But, if you do have the bandwidth (both emotionally and mentally), we encourage you to spend some time preparing for a prospective job opportunity. Invest in your future now, and your future self will thank you!

Welcome All Graduate Students

Welcome all new and returning graduate students across the University of Washington tri-campus! You bring rich and unique experiences to the university, whether you have recently moved to Washington state from another part of the U.S. or the world, have just completed an internship, fieldwork, a fellowship, or are further along in your capstone or research project. And your lives are not just about your studies or putting in lab or teaching hours—many of you also have families and strong connections with your communities, work off and on campus, and enjoy varied hobbies and interests. You are all a vital part of the university ecosystem. As you enter the new quarter, consider the following strategies to help you get started on the right foot.

What you’re feeling is normal. Graduate school can bring up feelings of excitement, anxiety, fear, or homesickness. You are definitely not alone in this, as many of your peers have experienced similar feelings. Academia can also make you feel like you are not smart enough or capable enough (aka imposter syndrome). This is simply not true. Whenever you’re in doubt, remember that you do belong at the University of Washington. You are in graduate school to enhance or change your career, provide for your family, or make important contributions to your discipline or industry. 

Find your people. Graduate school can open up positive opportunities for your intellectual, professional, and interpersonal growth, yet it can also be challenging, stressful and isolating at times. With this in mind, we encourage you to seek out ways to connect with peers in a variety of settings. Network with peers at departmental and campus events. Join or start a local meetup group based on shared interests and connect with peers on the UW Graduate Students facebook page. Consider co-organizing a potluck with members of your cohort—you end up saving money and food always brings people together.

Take it one step at a time. For the past few weeks, you have participated in orientations, received lots of information about student resources and program requirements—and if you’re new to the Puget Sound region—navigated finding a place to live, while managing any number of daily living errands. When you find yourself feeling overwhelmed, pause for a moment to take a few deep breaths. Get in the habit of reminding yourself that it’s neither sustainable nor realistic to do it all right now. To organize your days and weeks, use a time management tool such as a paper planner, app, or online calendar. Break down big projects into smaller, more manageable tasks. And remember to reward yourself when you finish a task.

We hope you find these tips useful, and let us know what has worked for you!

Best Regards,

Core Programs—Office of Graduate Student Affairs

The Graduate School

Networking is Relationship-Building

In past newsletters, we have encouraged you to build your network of support. This includes growing mentorship connections with peers, faculty and university staff, as well as developing your network of professional, social and community support off campus. Yet we often hear from graduate students and postdocs that although they know that building networks is crucial to success, the “how” isn’t readily apparent at times.

Below are some ways for you to consider networking as a process of relationship-building:

Relationship-building. Networking is about cultivating relationships (short- and long-term); it’s not just a means to an end so you can land an internship, job or access information about upcoming research or professional opportunities. If you approach networking solely as a means to fulfill your own goals, the connections are less meaningful and they will be harder to sustain. Focus on connecting with people you are genuinely curious about, and let the conversations unfold.

Mutuality. Approach each networking relationship through the lens of reciprocity. For example, just as you hope to learn wisdom and insights from individuals who work in fields that pique your interests, individuals within your network can be inspired by your passion and curiosity. If you have questions, you can trust that others do as well. Even experienced mentors need to think through intellectual or work-related questions, and they can arrive at new understandings by learning from your talents and capacities as a mentee.

Cohort mindset. Think of networking as a lifelong process, where you increasingly make connections within a social web of intellectual, professional and community-based relationships. Growing your network decreases your isolation while optimizing your peer and mentor support. For example, depending on where you are now, you may form a writing group, or career exploration group, so you do not have to pursue these typically solo activities in isolation. Over time, opportunities for you to pay-it-forward will undoubtedly open up.

Adaptability. When you’re in the thick of setting and completing immediate goals, it can be difficult to think about where you plan to be in the next five years. Building and sustaining quality networking relationships can increase your chances of responding to future changes (stressful or otherwise) in your field or industry with flexibility, while decreasing your likelihood of making reactive professional decisions. If there is a tough problem you need to solve, individuals in your network can support you by offering multiple perspectives, lend you a compassionate ear so you can weather the storm, and keep you grounded by reminding you of your purpose.

Many thanks to Kemp Battle, Michaela Duffy, and Julia Freeland Fisher for consulting with Core Programs on ideas related to networking.

As always, we hope these strategies are helpful, and let us know what works for you!

Best,

Core Programs—Office of Graduate Student Affairs
UW Graduate School

Start Fall Quarter Off On the Right Foot!

To all graduate students across the tri-campus University of Washington community, we extend a warm welcome and welcome back! There is a definite buzz in the air, as everyone plans for grad school experiences, tasks and projects that lie ahead or are already in progress. And while we know that there will be demands on your time — including many opportunities to cultivate your interpersonal, academic and professional growth — we hope the following tips help you make the most of your grad school experiences in the coming weeks and months.

Acknowledge imposter syndrome (but don’t stop there). If you’re feeling that you’re somehow not smart enough or don’t have what it takes to succeed in graduate school, you are not alone. Many grad students experience what’s called imposter syndrome — feelings and self-talk that makes us doubt our sense of belonging, our strengths and talents, and our capabilities. And we can experience imposter syndrome in different ways, based on our various identities and backgrounds. But you know what? These doubts are simply not true. You are good enough, and you do belong here. Approach being in grad school like it’s a marathon, not a sprint, with goals and milestones that you can achieve one step at a time. Check out these tips for coping with imposter syndrome.

Connect with community. Being a grad student can feel isolating at times, especially when you have so many demands on your schedule. Yet this feeling of isolation doesn’t have to be the norm. Whether you are new to the UW or returning to your campus, seek out opportunities to build intellectual and professional relationships with peers both within and outside your department. You are also a whole person — not just a student — so we encourage you to allow space in your schedule to foster relationships with community beyond the UW based on your social and cultural identities, hobbies, faith or spirituality, and values.

One opportunity to connect with peers is at the Graduate Student Resource Fair on Seattle campus, scheduled for Thursday, October 18 (3–6 p.m.) in the HUB Lyceum and organized by the Graduate and Professional Student Senate (GPSS). Save the date and attend this event to learn about campus resources available to you and network with peers from across disciplines! If you’re staying for the reception, bring your ID and Husky ID. This event is open to all UW graduate and professional students.

Build a mentoring team. Invest the time to seek out and build your mentor team who can advise, guide and cheer you on as you work towards your academic, professional and interpersonal goals. We recommend that you build yourself a mentor team, because while no one mentor can support you on all levels, a team can. As this UW Graduate School resource page states, “While mentors can be faculty members, they can be your peers, advanced graduate students; departmental staff; retired faculty; faculty from other departments, colleges or universities; and professionals outside the university.” Having a mentoring team can make the difference between surviving or thriving in grad school. Check out these UW guides on finding the best mentors for you.

Best wishes on a great start to fall quarter!

Sincerely,

Core Programs—Office of Graduate Student Affairs
The Graduate School

Finding Your People

At Core Programs, we often talk about the importance of finding your people—of making those intellectual, professional, and social connections that will nurture your whole self, not just your identity as a graduate student. Fall is a great time to remind yourself, whether you are just beginning your graduate school journey or you have been away working on your research or just straight up working, that developing a wider network of peer support is important to your overall well-being.

Here are some strategies to help get you started:

Connect with peers. Many of you have had the opportunity to make important connections with new and seasoned peers during your grad orientations and university-wide receptions. We also encourage you to make connections with peers outside of your program—who share similar and diverse identities, academic interests, and career goals. If you are in the research or writing phase of your work, reach out to peers at a similar stage and consider forming a writing accountability group or form a group for fun, social activities. Overall, connecting with peers within and outside of your department can help you sustain the motivation to continue your work and to feel like your whole self.

Grow your off-campus community. One insight we hear from grad students repeatedly is the importance of developing your community off campus. This might look like joining a hiking club, volunteering with your faith-based community, taking dance classes, or having potlucks in or dinners out with new and old friends and family. Growing your off campus community can help you stay grounded, expand your personal networks, and fuel your interests and values.

Build your professional networks. Whether your grad program is nine 9 months long or several years out, it is always a great idea to cultivate and grow your professional networks. Professional networks can include people already working in fields you are interested in and individuals who are working in careers you are curious about. Think of creating your professional network in terms of relationship-building and as part of intentional career planning—rather than just a means to getting a job. Join social media groups relating to your professional interests or find a local/regional meet up.

We hope these strategies help you find your people, and let us know what has worked for you!

Best,

Core Programs Team
#UWGradSuccess

Setting Yourself Up For Career Success

As we head into a new season, it is a good time to take a moment to assess where things stand regarding your career goals. What are your achievements of the past couple of months; of the past year? What skills do you want to hone in the coming months? What kinds of careers are exciting for you right now?

Last week, the Office of Postdoc Affairs welcomed a new cohort of postdoc fellows to the UW community. During the orientation session, we heard from champions of the UW postdoc experience on ways we, as a large university, can help you. These included Dr. John Slattery from UW School of Medicine; Emma Williams from Office of the Ombud; Catherine Basl from UW Career & Internship Center; Dr. Stacey Long-Genevese from the Institute of Translational Health Sciences (ITHS), and Dr. Karla-Luise Herpoldt, Co-Chair of the UW Postdoc Association (UWPA).

We also kick-started a workshop, Making the Most of your Postdoc Experience, highlighting tools and strategies to jump feet-first into your postdoc experience and set you up for success in your next career moves. While your research experiences will be driven by your research project and mentor, we encourage you to spend some time exploring non-bench skills and diverse career options (academic vs. non-academic; public sector; industry; non-profits; entrepreneurship; science communication; etc.). Here are a few tips:

1. Take the time to create an Individual Development Plan, identifying short-term and mid-term goals for your research, your career, and your personal life. Discuss your plans and goals with your primary research mentor and a larger group of mentors who will support your growth.
2. Plan the steps necessary to achieve independence. What skills and strengths do you have and where do you still need to grow? What contribution do you want to make — whether it is your research direction or your career pathway or both?
3. Build your network so you can explore diverse career options. Try out some informational interviews based on even distant connections to learn more about what work-life is like in a variety of sectors. Ask these informants how they got started, and what skills or experiences they recommend cultivating during your postdoc years.

The UW Office of Postdoctoral Affairs has many resources to support all aspects of your postdoc experience. Join us to build on these insights and others at the next professional development event on October 16th (3:30–5 p.m., Health Sciences Building T531). Dr. Keith Micoli, Assistant Dean for Postdoctoral Affairs at New York University School of Medicine will be presenting a workshop entitled Beyond the End of the Road: Career Advice From the Wilderness. There, he will share lessons learned and best practices gleaned from his experiences leading the NYU Scientific Training Enhancement Program (NYU-STEP), including the importance of individual career development plan implementation and the identification and cultivation of skills necessary for informed career choices. It’s never too early, or too late, to start thinking about your next career step! We look forward to talking with you at this upcoming event.

Finding a Cultural Fit with Your Employer

It can be so exciting to get a job offer or to find a postdoc position that it can be tempting to look no further.  However, finding the right “fit” involves many dimensions beyond just the research focus. Universities, companies, governmental agencies, and non-profits each have their own cultures. Furthermore, individual departments or even specific research groups may operate with their own norms and practices. Regardless of your sector, you will spend a lot of your waking life at work. Doing your research on the work environment will go a long way towards determining your long-term satisfaction and success.

Often, people believe an organization’s culture is the same as its mission. However, the culture goes beyond statements to understanding how work gets done and what work gets valued, and by whom. You will be making a big decision for both your short- and long-term future. Therefore, you should reflect on the things that matter most to you in a future employer and job responsibility. With this information in hand, you will be set up for a successful transition, and hopefully, a long and satisfying career.

How do you find out if something is the right fit for you? Here are a few questions you can ask.

Where Do You Fit? First ask yourself what you need to not just survive, but to flourish. Not sure? Here are some self-assessment questions to get you started.

Do you agree with the company’s stated mission, vision and values? All employers publish their mission statement. Make sure it fits with your own convictions. Do your due diligence and interview current (or former) employees to see if and how those values are practiced or demonstrated day-to-day. Find out how the organization is viewed within the community where it resides.

With which management style are you most comfortable? For example, do you like decisions to be made autocratically or independently; based on consensus building or at the whim of a single individual? There are many methods of communication — do you like meetings and face-to-face interactions or would you rather respond to written requests (e.g., email and task lists)? What is your place within the organizational chart, and will you have enough access to your supervisors and decision makers?

What is the work-life balance you are seeking? Do you “live to work” or “work to live”? These two choices are very different, and they will affect personal relationships at work. For example, are you free (and willing) to work late nights or on weekends? Will you feel left out if your colleagues regularly go to happy hour while you have other after-work commitments? Importantly, is the job located in a part of the country or the world where you can be happy?

What are the day-to-day practices at work? You should be aware of general policies governing your workday: e.g., dress code, benefits, annual review, methods for evaluation and improvement, etc. How transparent and equitable are the practices for receiving recognition and promotion? It’s important to gather as much information prior to transitioning to a new job so you’re not surprised on day one.

Do Your Homework: Treat your job search like a research project.  Gather as much information as possible to inform your decision. Don’t think, “I can tolerate anything — how bad can an organization’s culture be?” This is simply not true, and you want to set yourself up for success!

Check references: When discussing a potential job offer, ask to review employee surveys. Make use of your interactions with current employees during the interview process to ask pointed questions about their experiences and whether they’re truly happy. Importantly, ask about employee turnover rate — this number will be low in successful organizations with satisfied employees.

Set priorities: It’s unlikely a single opportunity will satisfy all of the things you’re looking for in an organizational culture. Therefore, after your self-assessment, ask yourself what the 1-2 things that are most important to you? If you are not sure how to assess or prioritize, check out Doug’s Guides for a few short self-assessments that can help you learn more about your own work style and work culture preferences.

Acknowledgments: Insights shared here were featured in a workshop by Claudia Adkison and Kevin Grigsby at the National Postdoctoral Association meeting, March 2017 San Francisco.

 

The grad student’s social media starter pack

Is it really worthwhile for grad students aspiring to academics or industry to have a social media presence? What should my social media presence look like? — Social media un-savvy 
Hi there,
Thanks for reaching out! Ultimately, I think the only answer to this is: it depends. It depends on your schedule, your priorities, your skills, your preferences… It depends on you, and what you want out of your academic journey and future career.
What I can do for you is give you a few ideas of why you might want to start a social media presence and a few arguments in the other direction. I’ll also lay out some tips and resources for starting a social media presence, should you care to do so. I’ll focus on Twitter and LinkedIn, since these are the social media sites used most in the academic and business context.
A few reasons why you might start a Twitter:  

  • Twitter allows you to connect with large communities of academics. This can mean a lot of different benefits: the sharing of resources and strategies for managing your graduate education, the sharing of sources and research ideas, and making connections with others in your field or with similar interests.
  • It’s an excellent opportunity to talk about your research in laypeople’s terms, and engage with a public audience. You might even find a new angle for your research!
  • You can follow discussions that happen at conferences, even if you can’t attend. You could also live-tweet an event, and connect with other people at the same conference.
  • A well-maintained Twitter presence can impress an employer.

A few reasons why you might NOT want a Twitter:

  • It can be a distraction
  • Your schedule is packed: you already have too many obligations to manage
  • Your discipline doesn’t have a large social media presence
  • You don’t enjoy it, even a little bit.

On a side note, starting a Twitter is a big time-commitment: daily updates are the norm. Bear in mind that starting a Twitter and then never using it looks, well, kind of sloppy.  
A few reasons to start a LinkedIn:

  • It’s a great way to advertise your skills, experience and achievements!
  • You can connect with recruiters regarding employment opportunities
  • You can connect with people in your industry, or alumna of your alma mater. Some people use this feature to set up informational interviews, which can make for an excellent networking opportunity.

The reasons for not starting a LinkedIn are similar to those against Twitter. However, a LinkedIn page is much easier to maintain than a Twitter account (Twitter requires daily checking and posting, LinkedIn does not).
I hope this helps you discern whether or not you want to start a Twitter or LinkedIn page. If you’ve decided to jump into the social media waters, good for you! Here are some resources to help you get started.
Twitter:
The 10 Commandments of Twitter for Academics
Social media for academics
10 Great Twitter Chats for Grad Students
Blog post: The Tweeting Grad Student
Academic twitter accounts to check out: Shit Academics Say; Steven R. Shaw; Kate Starbird; Calling Bullshit (run by two UW professors); Clint Smith; Lego Grad Student

LinkedIn:

LinkedIn 101: How to Craft a Stellar Profile
Via UW Professional & Continuing Education: 10 Tips for Supercharging your LinkedIn Profile
LinkedIn for graduate students: how to market yourself on the net (This post is old, and kind of long, but it’s a really comprehensive guide to building a marketing strategy on LinkedIn!)
31 Best LinkedIn Profile Tips for Job Seekers
LinkedIn for Job Seekers: How to Optimize Your LinkedIn Profile

Best of luck! And be sure to follow The Graduate School on Twitter, Facebook and Instagram @uwgradschool.
Sincerely,
The Grad School Guru